What Bollywood, Biryani & Big Bazaar Teach Us About Marketing Magic

Introduction

Ever wondered why Shah Rukh Khan endorses luxury watches while Ranveer Singh dances through MakeMyTrip ads ? ✈️ 🚗 🚂 🚆

Or why your favorite biryani joint suddenly pops up on Instagram with mouthwatering reels? Welcome to the world of Brand Management, where strategy meets storytelling, and every campaign is a performance.

In this blog, we’ll decode marketing jargon like ATL, BTL, omnichannel, and brand equity—using real-life, relatable, and entertaining examples. Think of it as Marketing 101 meets Netflix binge.

🎭 Brand Manager – The Director of the Brand Film

Imagine a brand as a movie. The Brand Manager is the director—deciding the cast (target audience), script (brand strategy), and climax (product launch). They ensure every scene—from packaging to promotion—tells a consistent story.

Example: Just like Karan Johar curates every detail of his films, a brand manager curates the brand’s tone, look, and feel. Whether it’s Amul’s witty ads or Zomato’s quirky push notifications, someone’s orchestrating the magic.

Bollywood

📡 ATL vs BTL – Marketing’s Masala Mix

• ATL (Above The Line): Mass media like TV, radio, billboards. Think Akshay Kumar’s Harpic ad on prime-time TV.

  
  

• BTL (Below The Line): Targeted promotions like events, sampling, or influencer collabs. Think free Lays at college fests or local salon discounts.

  
  

Fun Analogy: ATL is like a blockbuster release in theaters. BTL is the secret screening for critics and superfans.

📲 Online vs Offline Marketing – The Digital Dangal

• Online Marketing: SEO, social media, email campaigns. Think Nykaa’s Instagram reels or Swiggy’s app notifications.

  
  

• Offline Marketing: Posters, flyers, events. Think Big Bazaar’s Republic Day sale banners.

Example: A product launch today is like a wedding—Instagram invites (online), printed cards (offline), and a YouTube vlog (digital marketing).

💡 Brand Strategy & Communication – 
The Plotline & Dialogue

Your Brand Strategy is the plot. Brand Communication is the dialogue. Together, they build Brand Equity—the emotional value people attach to your brand.

Example: Tata Tea’s “Jaago Re” campaign wasn’t just selling tea—it was brewing awareness. That’s storytelling with purpose.

🛍️ Omnichannel Marketing – The Netflix of Shopping

Whether you buy a shirt from Myntra’s app, visit the store, or DM them on Instagram, the experience feels seamless. That’s Omnichannel Marketing—a unified brand experience across platforms.

Example: Think of it like watching Sacred Games on your phone, laptop, or smart TV—same thrill, different screens.

🚀 Product Launch & Market Positioning – 
The Red Carpet Moment

Launching a product is like a movie premiere. You need buzz, influencers, reviews, and a clear Market Positioning—are you the Ranbir Kapoor of luxury or the Rajpal Yadav of budget-friendly charm?

Example: Apple’s iPhone launch is a masterclass in positioning—premium, aspirational, and always trending.

🧳Portfolio Management – 
The Brand’s Wardrobe

Just like a celebrity has outfits for every occasion, brands manage a portfolio of products—each with its own vibe but under one umbrella.

Example: HUL owns Dove, Surf Excel, and Lakmé—different personalities, one family.

Marketing isn’t just selling—it’s storytelling. Whether you're launching a new product or reviving an old one